“Personal branding is your promise to the marketplace and the world.”
-Tom Peters
Today, to make an impact in one’s professional life, the most important job is to be the head marketer for the brand called YOU. 1985 batch Silver Jubilee celebrations gave the students at DoM, an opportunity to learn how to brand themselves by Ms. Mridula Sankhyayan and Mr. Bejoy George, our notable alumni.
Ms. Mridula Sankhyayan, Head of Talent Functions at Goldman Sachs was the keynote speaker of the session “Building and Managing your brand”, who happens to be a BITS MMS alumni. Along with her was Mr. Bejoy George, SVP, Global Sales & Practice Head – Aero, Auto & Industrial at HCL Technologies is also a BITS Alumni.
The mainstream focus of the talk was to make the audience aware of the effect performance; image and exposure have on our brand. The audience also dwelled upon as to how they can shape the perception of others about them. The interaction was brief yet enlightening. The session witnessed an active participation from students as they got opportunity to ask questions directly from the notable dignitaries of corporate. The small fun filled activity and the valuable insight given by the speakers sure did stimulate them to build a brand called “Me Inc”.
To summarize the interaction, it can be said that to build a strong brand for oneself, one should possess Attitude, Energy and Integrity.
It was a great pleasure for all the BITS MBA students to have such charismatic personalities on board for the interaction.
-Swati Chopra
MBA batch of 2014-16
Department Of Management -BITS Pilani Blog 